Blog
What we have learned getting dealers found.
Plain answers about Google, AI and the towns around you. Everything here comes from what we have measured ourselves or from Google's own rules.
- AI search What Google’s AI Overviews mean for equipment dealers Google now answers some searches with an AI summary at the top of the page. Here's what that means for a dealer, and what you do and don't need to do about it. October 30, 2026
- Check it yourself How to find out what ChatGPT says about your dealership More buyers are asking AI where to buy equipment. Here's how to check what ChatGPT, Google and the others say about your dealership, in about twenty minutes. October 28, 2026
- What we found The towns around you matter more than your own Dealers win searches in their own town. The buyers they lose are searching from the towns around them. Here's what we've measured, and why it happens. October 26, 2026
- How search works Why isn’t my dealership showing up on Google? You search your name and come up first. A buyer twenty miles away searches for a tractor dealer and finds someone else. Here's what's going on, and what to check. October 23, 2026
- What we found Brand searches vs. “tractor dealer near me” When a buyer asks AI for your brand, your manufacturer helps get you named. When they just ask for a tractor dealer, you're on your own. Here are the numbers. October 22, 2026
- What we found Where AI gets its answers about equipment dealers We looked at 901 AI answers about equipment dealers and counted where they came from. Most of what AI says about you comes from sites other than your own. October 21, 2026
- Check it yourself How to read your own Google Search Console in ten minutes Google gives every website owner a free tool that shows how buyers find you. Here's how to get into it, and the three things worth looking at first. October 20, 2026
- Your numbers What a Google search appearance is, and why it isn’t a sale Reports about your website are full of numbers like impressions and clicks. Here's what each one means in plain English, and what it does and doesn't tell you. October 19, 2026
- How search works Google’s doorway rule, and why it matters to dealers Some agencies sell dealers hundreds of pages for every town, cranked out from one template. Google has a name for that, and a penalty. Here's what it says. October 16, 2026
- What we found What the largest tractor dealers' websites run on We checked the websites of the 350 largest independent tractor dealers in 16 states. Here's who runs them, and what we found when we took a closer look. October 14, 2026
- How search works Why is SEO important for an equipment dealership website? Your website's built to sell what's on the lot today. Here's why that makes it tough to rank on Google, and what you can do about it without a new site. October 12, 2026
- How search works What happens to your Google traffic when a machine sells Every machine you list gets a page, and every sale takes it away. Here's what that does to how buyers find you on Google, in plain English. October 8, 2026
- Check it yourself Getting more Google reviews without breaking Google’s rules Reviews help you show up on Google's map, but some of the most common ways dealers ask for them break Google's rules. Here's what's allowed and what isn't. October 6, 2026
- Check it yourself Google Business Profile for equipment dealers Your Google Business Profile decides whether you show up on the map. Here are the settings that matter for an equipment dealer, straight from Google's rules. October 1, 2026
Let us look at your numbers.
Send us your website address. We will tell you what we find, whether or not you hire us.