Search and AI visibility for equipment dealers · Arkansas based Call 870-253-7396

Services

Four ways we bring you more buyers, without touching your website.

Your website stays as it is. We don’t replace it, move you to a new one, or ask you to leave your website provider. Everything below works alongside what you have now.

What we found on one dealer's site

Google knew about a fifth of their inventory pages and never once opened them.

These figures come from a real dealer's own Google Search Console, the free tool Google gives every website owner. Their website is not broken. This is simply what happens when the pages meant to bring in buyers go away as the equipment sells.

1 in 5
of their inventory pages, Google knew about and never once opened
1,450
pages already gone with the machines that sold
Zero
links from their inventory list pages to the machines on them, in the version Google reads first

None of that is something a dealer can fix. Those settings belong to the website provider. So we build the part that stays, and leave your website alone.

  1. Local search coverage

    A page for every town you sell into, written one at a time about that town. Each one tells the buyer how far your nearest store is and what the drive gets them. We host and look after them, so they load fast and your website stays untouched. Every inquiry goes to the same place your team already checks.

  2. Getting named by AI

    More buyers now ask ChatGPT, Gemini, Perplexity or Google’s AI where to buy equipment near them. Those answers come from places most dealer websites never reach. Our goal is to get your dealership named at the top, and we check every month whether it is.

    How we measure it
  3. Google ads

    Ads on the searches buyers type when they are ready to buy: your brand plus their town, a model plus price, financing, parts, service. That includes your manufacturer’s co-op money, which often goes unclaimed because the paperwork is tedious. We do the paperwork. Facebook and Instagram ads where they help, not as the main event.

  4. Calls and leads, tracked

    Chat, forms and call tracking connected to the system you already use. Every inquiry lands where your sales team already looks, and you can see which marketing brought in which customer.

How we build, and why it lasts

  • Written for each town, not copied.

    Google's own rules call out "pages targeted at specific regions or cities that funnel users to one page" as spam. So none of our pages is the same paragraph with the town name swapped. Each one says what is true there: how far the drive is, which store is nearer, what the land around it is used for, and what a buyer there is likely shopping for.

  • Added a few at a time, checked in between.

    We never put everything up at once. Pages go up in steady batches, and each batch waits on what the last one did. If the numbers don’t look the way we expect, we bring them to you and change the plan, rather than build more of the same.

  • On its own address, out of harm's way.

    Our pages live at their own web address under your domain, like tractors.yourdealership.com, which you already own. They can't break your website or your inventory, they don't wait on your website provider, and they stay put whatever happens to your website.

  • One change, one date.

    When something isn’t working, we change one thing and set a date to check it. For one of our clients, the service pages had almost no links pointing to them from the other pages, and showed up far lower in Google than the town pages. We fixed the links and measured it against the same searches. Some changes won’t work, and you’ll hear about those too.

What one of our pages looks like, under the hood

  • Small, about 10 to 13 KB, so it loads fast even on two bars of signal.
  • Only one outside service, for traffic reports. Nothing else slows it down waiting on another company.
  • One main heading naming the town, and a note telling Google this is the only copy of the page.
  • Every word is there the moment the page opens, for Google, for AI tools and for people.
  • Buyer questions answered in plain text and labeled as questions and answers, the format AI answers quote from.

Two live town pages for one of our clients, measured October 23, 2026. None of this is secret. A good web developer could build one page like it. Almost nobody does, because it has to be done a thousand times, the same way every time, and then kept up. That is the hard part, and we have already solved it.

What our free review looks like

  • It starts with what your site does well, because a lot usually is.
  • Most fixes belong to your website provider, your ad agency or your own team. Each one says who owns it, written so you can forward it without editing a word.
  • Every claim names the page it came from. What we measured directly is marked exact; anything from a third-party estimate is marked as an estimate.
  • If we could not measure something, we say so rather than guess.
  • It is complete on its own. Nothing in it is billed or conditional on hiring us.

What it costs depends on the number of locations, brands sold and market area, so we don't publish a price list. Book a call and we'll quote the actual work.

Not using an inventory platform? Just need a website for your dealership? We build those too. Call 870-253-7396.

Let us look at your numbers.

Send us your website address. We will tell you what we find, whether or not you hire us.