Dealer platforms
Your platform runs your dealership. We build what it was never meant to.
Dealer Spike, TracTru's Thrive and Sandhills are built to run inventory, leads and service, and they do it well. Winning search takes pages that stay put after the machine on them sells. We build those alongside your site, on infrastructure we run. Your platform stays exactly as it is.
On Dealer Spike, or still on ARI
On Spark, formerly ARI, your inventory arrives complete; on the original platform it doesn't. Either way, your templates, sitemap and robots file are the platform's.
How Dealer Spike sites get found, and where they don't →On TracTru's Thrive
Your machine pages arrive complete. Your inventory list does not, and your sitemap mixes your lot with the manufacturer catalog.
How Thrive sites get found, and where they don't →On a Sandhills website
Your machines are on your site, but none of them are in your sitemap, and every page in it carries the same date.
How Sandhills sites get found, and where they don't →On DX1
Your machine pages are solid. The inventory pages that should lead Google to them are empty until a script runs, so your sitemap carries the whole load.
How DX1 sites get found, and where they don't →Research, October 2026
What 350 dealers run on
We checked the websites of the 350 largest independent tractor dealers in 16 states. One in five runs on Dealer Spike and one in five on TracTru. We also tested how fast they load on a phone, and looked closely at 15 of them.
Not sure which you're on?
- Right-click your inventory page and choose View Page Source. If you see
dx1app.com, you're on DX1. - If you log in to manage your site at a
dealerspike-cms.comorari-cms.comaddress, you're on Dealer Spike. - If your footer says "Developed by TracTru", you're on Thrive.
- If your inventory addresses contain
/inventory/?/, your site is hosted by Sandhills. - Check the bottom of your home page. Most platforms sign their work there.
On something else?
We work with dealers on every platform. The search gaps differ; the answer is the same: build what search needs alongside the site you have.
Free
Free platform check
Send us your website. We run these checks on your own site and send back what we find, whether or not you hire us.
Prefer the phone? 870-253-7396. Someone answers.