Thrive dealers
On TracTru's Thrive? Your machine pages are solid. Your inventory list is empty until a script runs.
Thrive syncs your inventory from your business system and your machine pages arrive complete. The gaps are in how Google finds those pages, and in what the AI part of the SEO package actually includes.
72 of the 350 largest independent tractor dealers we surveyed in 16 states run on Thrive, about one in five, more than any platform but Dealer Spike. See the survey
What Thrive does well
Inventory syncs from your business system, most daily, and every machine page arrives complete with product and price markup. That part needs no help from us.
Where search gets stuck
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Your inventory list arrives empty.
On all five Thrive dealer sites we checked live in October 2026, the inventory page as first delivered had no machine names, no links to machines and no next-page link. The list is drawn in afterward by a script that calls a search service. Google can run scripts, but a crawler following links from your inventory page finds nothing to follow.
Check it: open your inventory page, right-click, View Page Source, and search for the name of a machine on screen.
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Every machine has two addresses.
On all five sites, each machine page tells Google that its real address is a second, shorter one. Those short names are often just the model, so two machines of the same model can end up competing for one address.
Check it: open a machine page, View Page Source, and search for
rel="canonical". -
Your sitemap mixes your lot with the catalog.
The sitemaps we checked list the machines you have for sale alongside hundreds of manufacturer catalog pages: one dealer with 15 machines in stock had more than 400 product pages in its sitemap.
Check it: open
yourdomain.com/sitemap.xmland compare the number of product pages with your inventory count. -
AI search is sold as a line item, without a method.
TracTru sells "GEO" (generative engine optimization) inside Elite, its top SEO package, and its SEO packages require your site to be on Thrive. The package page names no method and no AI engines. TracTru's own SEO page says "The same standards that have driven SEO for ages remain in place", which is also what Google says about its AI features.
What we build alongside it
Pages for the towns you sell into and the lines and models buyers research, on infrastructure we run, with our own sitemap and honest dates, linking buyers to your Thrive inventory. Nothing on your Thrive site changes, and you do not need to buy another package from your platform to have it.
Free
Free platform check
Send us your website. We run these checks on your own site and send back what we find, whether or not you hire us.
Prefer the phone? 870-253-7396. Someone answers.