DX1 dealers
On DX1? Your site runs your inventory well. It wasn't built to win search.
DX1 machine pages are well built: full specs, prices, and the product markup Google reads. The gap is how Google finds them, and what happens to everything they earned once the machine sells.
What DX1 does well
Every machine page is complete in the first response a crawler receives: title, description, specs, price, and product and business markup. That part needs no help from us.
Where search gets stuck
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Your inventory pages link to no machines until a script runs.
In the page a crawler first receives, your All Inventory page lists none of your machines. They are drawn in afterward by a script. Google can run scripts, but a crawler that follows links from your inventory page finds nothing to follow.
Check it: open your All Inventory page, right-click, View Page Source, and search for the name of a machine on screen.
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So your sitemap is the only way in, and sitemaps miss things.
One two-location dealer's sitemap listed 781 machines, every one of them from a single store. The other store's inventory wasn't in it at all. A crawler found about 2,000 machine pages on that dealer's site. Their sitemap listed 781.
Check it: open
yourdomain.com/sitemap.xmland search for your other store's town. -
Your sitemap tells Google every machine changed today.
Every machine page carries the same "last modified" date: the day you look. So Google cannot tell a machine listed yesterday from one listed last year. Google says it uses that date only when it is "consistently and verifiably accurate".
Check it: in your sitemap, look at the
lastmoddates on your machine pages. -
Every machine page ends when the machine sells.
Each machine gets its own address with a long ID on the end. When it sells, that page is gone, and whatever it earned in search goes with it. The next machine starts from zero.
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Your robots file isn't yours.
It is the same file on other DX1 dealers' sites, and it blocks AhrefsBot, the crawler most agencies use to audit a site. So the standard audit cannot be run on your own site.
Check it: open
yourdomain.com/robots.txt.
What we build alongside it
Pages for the towns you sell into and the lines you carry, on infrastructure we run. They are complete in the first response, they stay put after the machine sells, they have their own sitemap with honest dates, and they send buyers to your inventory. Nothing on your DX1 site changes.
What it produced for one DX1 dealer
For one of our clients, a two-location dealer on DX1: zero to 49,241 monthly search impressions, reached in month five. Built without changing a line on their existing website.
Google Search Console, the three search properties we built for them.
Free
Free platform check
Send us your website. We run these checks on your own site and send back what we find, whether or not you hire us.
Prefer the phone? 870-253-7396. Someone answers.