Case study
From zero to 49,000 new Google search appearances a month, without touching their website.
Dealer: A Texas-based dealer · Two locations · DX1 platform
The situation
A two-location Texas dealer on DX1. Their website did its job: showing what was on the lot. But inventory pages come and go as equipment sells, so it was never going to bring in buyers from the towns around them. Replacing it was not on the table.
What we did
We built a search ecosystem alongside their website: a page for every town and line they sell, each written one at a time. Their website was not changed.
Results, first six months
Every number here is new: times the pages we built showed up in Google, on top of what their own website already got.
194,151 new Google search appearances in the first six months
Google search appearances a month
Google search appearances a day, in the best month
Google search appearances a day, month by month
- April* 188
- May 431
- June 891
- July 1,445
- August 1,588
- September 1,520
- October* 1,821
*Part months: April from the 6th, when the work started, and October to the 23rd. A daily average, so every month compares fairly.
What else the numbers show
- 1,689
of the pages we built showed up in Google searches in the 30 days to October 20, 2026, across 184 Texas towns. Every one of those towns shows up for one reason: somebody wrote it a page.
- 59,000+
times in six months, the best result a buyer saw from this dealership was a page we built, not their own website.
- 88%
of the searches that named a town named one where the dealer has no store.
- 781
machines in the list their website gives Google, out of 9,598 pages in all. All but 46 of those pages were made automatically from their inventory and the manufacturer’s catalog.
Every result on this page comes from Google Search Console, the free tool Google gives every website owner, for the three search properties we built, not from the dealer's own website and not from third-party estimates.
What we also found
More than 100,000 of those appearances came from searches for brands they don't carry and towns where they have no store. Those are buyers too. Someone searching for another brand will buy what is on the lot if the page does its job, and a buyer two towns over will make the drive.
The job is to get the dealership found on Google, and named by the AI tools more buyers now ask instead.
Let us look at your numbers.
Send us your website address. We will tell you what we find, whether or not you hire us.